Saturday, July 28, 2007

Aaah "GREEN"!


ABOVE: Finest Colombian Emerald


Belenky Brothers is thrilled that our country and even our planet has become more "green" contientious. We, too, are striving to become more environmentally aware. After all, this is our world, we are part of it, and we make it what it is. Ultimately we will suffer or benefit form out endeavors. We have become acutely aware that even the smallest changes made can have huge consequences. Consequently, Belenky Brothers has decided to try to become, if not the first, then one of the first "green" jewelry stores. In doing so we have consulted with environmental experts. We are proud that our clientele is hip and cutting edge on world issues, and many of you have already taken the appropriate steps to become "green" We would love to receive additional input from our clients and readers. Please send us your information and suggestions.

To represent our convictions and motivation we have pursued a symbolic course. The word "green" has conjured up some alternative inspiration here at Belenky Brothers. We have amassed a fantastic collection of fine green gemstones to represent our endeavor. As you may already know exotic and rare gems can be found in varying colors. Green also can be seen in varying shades, from a blue green to a yellow green to an almost red green. Nature has provided us many choices. For example you can have a fantastic green tourmaline, or a fine green emerald, or the exciting green Peridots. Even sapphires can come in green. Our collection keeps changing, since everyone has become so excited by our colored gemstones. As a result the collection is always different. ABOVE: A fine speciman of a chorme tourmaline.

For us it has become an evolving learning process.
TO THE RIGHT: A Garnet-Demantoid.
Though Seth is a gemologist and David highly knowledgeable in colored stones, new mines are continually being uncovered and new stones becoming increasingly more exciting and valuable. We have a fabulous new stone from Mozambique, whose color ranges from a stunning golden to a magnificent green. It will be our surprise for you when you visit us. We are quite certain you have never heard of this stone before. On the other hand other new mines in Mozambique are yielding many new colors of the fantastic Paraiba Tourmalines. BELOW: Mozambique Green Paraiba Tourmaline



I'm sure when you visit us you, too, will catch the colored gemstone bug. It's inevitable.

Remember, Please send us your "green" suggestions.

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